About Us

Our goal is to support meaningful innovations by building custom software and bringing it to market.

I started Sproutly on July 20, 2017, out of equal parts burnout and hope.

At the time, I was an engineer at a large international software company in the automotive industry—living the corporate dream (if by “dream” you mean too many meetings, too little impact, and a front-row seat to dysfunction). I’d seen too many promising innovations go nowhere, and too many teams pour their hearts—and budgets—into software projects that missed the mark. I had been part of those mistakes too; but it took me years to digest and learn from them. Even so I started Sproutly with a single client and a pretty simple but powerful goal: be the kind of software development partner we wished existed.

We set out to be a better ITO (Information Technology Outsourcing agency), rooted entirely in the U.S., focused on quality, clarity, and real partnership. And for a while, it worked. We grew the business. We built a team of 18 fantastic people. Revenue was solid, and the work felt meaningful.

Then hard times happened.

COVID hit. The tech economy wobbled. And we found ourselves stuck between two worlds: the big-name ITOs that big-budget clients naturally gravitated toward, and the small but mighty offshore teams offering amazing skills at a fraction of the cost. We had plenty of heart, but we couldn’t out-name the big guys or out-price the small ones.

So we pivoted—but not away from our purpose.

Sproutly was never really about being an ITO. At our core, we exist to ensure the success of innovations that matter. And when we took a step back, we realized we could fulfill that purpose even better—not by competing in the ITO world, but by reinventing how outsourcing works for the people who need it most.

That’s how our new Edge Sourcing model was born.

Since 2023, we’ve been rebuilding from the inside out. We see ourselves as a startup again—smaller, scrappier, and laser-focused on connecting small businesses and entrepreneurs with the incredible offshore, nearshore, and even onshore software talent that’s out there.

But here’s the twist: we’re not just brokers. We’re guides. Translators. Teammates. We help our clients learn while they go, empowering them to stay in control and grow into tech leaders in their own right—even if they’re just getting started.

A few of my original teammates believed in this vision so much, they stuck around and became co-founders. And together, we’re still in the trenches—learning, experimenting, iterating—so we can make Edge Sourcing the kind of thing that gives small teams a real edge.

We’re not fancy. We’re not perfect. But we’re passionate, experienced, and honest about the highs and lows of building something that matters.