Sproutly Blog

Onshore vs nearshore vs offshore outsourcing: how to choose

Christopher George — Sat, 03 Oct 2026 09:33:07 GMT

You have a budget for an MVP and 3 proposals on your desk. The dev shop in Kraków calls itself nearshore. So does the one in Bogotá. The one in India quotes about half the price and promises to "overlap with US hours."

Partnership with SpringUp Labs to Bring Affordable, Low-Risk Offshore Software Development

Christopher George — Thu, 31 Oct 2024 01:44:43 GMT

FOR IMMEDIATE RELEASE

023 Consumer Electronics Show - Las Vegas

webmaster@ninestonemarketing.com (Ninestone) — Wed, 25 Jan 2023 23:50:23 GMT

2023 Consumer Electronics Show - Las Vegas

Three amazing companies we've met by chasing our curiosity.

webmaster@ninestonemarketing.com (Ninestone) — Wed, 25 Jan 2023 23:47:52 GMT

Does anyone else miss personal connection in the business world? Yeah, us too. So this year Sproutly has been starting to attend conferences and trade shows again, looking for new relationships with interesting companies. We have already attended CES , SXSW, and Startup Grind , and plan to attend several more shows later this year. Our mantra when out and about has been “chasing our curiosity.” This means looking for the things that really stand out to you, that catch your attention, and speak to you in some way. Then go in, start up a conversation, and find out more about it!

Top Five Creative Insights from SXSW 2022

webmaster@ninestonemarketing.com (Ninestone) — Wed, 25 Jan 2023 23:45:45 GMT

Making cool stuff is easy. Making valuable stuff is hard. Making valuable and cool stuff is impossible… unless you have the right design team. And that’s hard. So, how do you find that right team? You don’t. You grow it.

The Neuroscience of Innovation: How Businesses Can Create High-Performing Teams

webmaster@ninestonemarketing.com (Ninestone) — Wed, 25 Jan 2023 23:42:06 GMT

Human potential unleashed is the reason I get up every day. While there are many good reasons for talented people to cave to mediocrity, I delight in seeing what happens when they don’t. What happens on the other side of this stinging desert of resistance is nothing short of magic. How can we help more people experience this? How can we grow the reward of coming to that lush land on the other side of everything hard?

4 Major Digital Marketing Trends for Business in 2022

webmaster@ninestonemarketing.com (Ninestone) — Wed, 25 Jan 2023 23:40:05 GMT

1. Making Connections with Story-Driven Content

Storytelling will continue to be a vital component of brand marketing in 2022. Consumers aren’t as eager to respond to marketing messages that focus on the benefits of a product or that detail why one brand’s service is supposedly better than another. Instead, content that creates a story, showing how a brand delivers on their promises or how a product solves a specific problem, is more memorable and more likely to convert. To sharpen your marketing strategy, consider building in content that features customer testimonials, insights into company culture, and anecdotes about your brand’s process.

2. The Growing Popularity of Short Videos

In the past few years, short, unpolished video has taken off, and with the popularity of TikTok and reels on Instagram and Facebook, this trend doesn’t seem to be going anywhere. Consumers are favoring authenticity and relatability over production values, and content that features DIY, behind the scenes, and brand stories are particularly successful. Consumers are more likely to connect with your brand through short, engaging videos with succinct messaging, and tailoring your digital marketing strategy to showcase this sort of content is going to be a key method of driving results in 2022.

3. The Changing Face of Social Media

As social media shifts away from written posts to the consumption of short videos and interactive content, businesses need to prioritize methods of cutting through the noise. It’s no longer enough to merely present a message that isn’t static text; a successful marketing plan needs to include initiatives to grow genuine, word-of-mouth engagements from consumers. Content that is organically shared is incredibly effective, but it’s challenging to cut through the noise across multiple social media channels and maintain an interested and active following. Instead of spreading content too thin across too many challenges, 2022 may be a good time to refocus your digital strategy to create a strong presence on a single channel. Consider weighing your options of social platforms and focus on the one or two that suit your business and your audience the best.

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3 App Development Trends to Watch Out for in 2022

webmaster@ninestonemarketing.com (Ninestone) — Wed, 25 Jan 2023 23:39:04 GMT

In 2022, technology that was previously considered somewhat “fringe” is going to become more mainstream, as 5G, augmented/virtual reality, and machine learning see increased adoption to meet consumer demand. The world is becoming increasingly digital, as more and more people shop, get information, and communicate across digital platforms. Staying on top of these trends can help software development teams play a key role in driving revenue for their companies, as apps that meet unique needs and are innovative will see the highest levels of user retention.